Google Local Search – Performance

Michael — Mon, 15 Jun 2009 16:02:22 +0000

Recently, Google has implemented the local search for Google Hong Kong (or at least I just noticed), and we are on the top 10 list. The result has been awesome. We are getting a lot more conversions since.

In April, we are not getting much traffic from search engine (most are referred from Yahoo), and the number of conversions are not too spectacular.

In June, we can find our own website on Google’s local search, and the result is awesome. We are getting more new inquiries than ever.

Optimizing for local search is extremely important, and it gives a newer site like ours a chance to be on top of Google.

Table2CSS Converter Review: It works, but it’s not the best.

Michael — Sun, 15 Feb 2009 12:59:58 +0000

A couple days ago, I was given a task to convert a webpage using HTML tables for positioning to a webpage using CSS for positioning. I was rather lazy and I looked for a free tool to do this task. After looking up in Google for a few minutes, I found this software called Table2CSS Converter. This software is actually quite user friendly to use. All you have to do is to specify a folder to convert and it’s all done for you.

Taking a look from the website, it claims that the advantages of this tool includes:

the reduced number of HTML tags will make search engines give your page a better result
reduced the page size and speed up the load time
makes the website more maintainable

I agree with the following points, except I am a little unsure about the reduced HTML tags will really make your page rank better.

This all sounds really great, but when I looked at the result source files, I am not all that convinced about the reduced page size. The actual HTML page is a lot smaller(around 20kb), but in contrast, it generates a 60kb CSS stylesheet file. All the , , and

tags are replaced by the

tag with different classes.

While the results meet our objective of converting all the HTML tables into CSS, but the results are not optimized. I ended up converting the tables manually and we got our HTML page to be 9kb and the CSS stylesheet to be 3kb (95% smaller than what the tool generated).

I guess for users who wants better SEO results and they are not too technical, this tool is great. For the rest of us, we can do better than the tool. For the serious people who are not too technical, they should find a web design vendor.

A Great Tool to Improve SEO Copywriting using Keyword Density

Michael — Sat, 07 Feb 2009 07:29:03 +0000

I am just starting to write my copy for our Beamstyle Designs website, and I came across this text analysis tool which I find it quite useful to improve my copies.

I am currently writing a copy on online stores design, and I ran the text using the text analysis tool using the keyword “online store design”.

Here are some results I got from it:

Total word count :

331

I have read some online articles, and they suggest that around 250-500 words per page is a good number for both human readers and search engines. Great!

Readability (Gunning-Fog Index) : (6-easy 20-hard)

7.1

Seems like our page could be read easily.

Now let’s see if the density of our keywords are good enough.

online store design

Not found

Right… silly me. I never wrote any of that in my entire copy. I guess that is why we need tools like this. Let’s look at the keyword density of my other keywords.

Two word phrases:

Expression	Expression count	Frequency	Prominence
online store	16	3.1%	43.3
online stores	7	1.3%	82
you can	5	1%	35.6
such as	5	1%	38.5
store solution	5	1%	40.5

Seems like I got a pretty good keyword density with the keyword “online store”.

Let’s see our three word phrases:

Expression	Expression count	Frequency	Prominence
online store solution	5	1%	40.5
an online store	5	1%	43.6
how to build	3	0.6%	23.7
know how to	3	0.6%	23.9
we know how	3	0.6%	24.1
build an online	3	0.6%	28.8
to build an	3	0.6%	29
custom online store	3	0.6%	61.8

We got a good keyword density with the keyword “online store solutions”

I had read that the optimum keyword density should be 2-4% for 2 worded keywords and 0.8-1.5% for 3 worded keywords. Seems like I am on a good track… if I add back my target keyword in my copy.

Now I am wondering if I use run that tool with this copy.

The Technical Entrepreneur » SEO

Google Local Search – Performance

Table2CSS Converter Review: It works, but it’s not the best.

A Great Tool to Improve SEO Copywriting using Keyword Density