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I had finished optimizing a part of my website’s content using a My partner told me to think about our target customers (also known as personas),which are generally start-up companies or small companies. He is right about the fault of my content. I had all the technical contents listed out. For a CEO of a small company, he wouldn’t care if we use PHP for our solution. He won’t care if our pages are written in XHTML instead of HTML. He won’t care about which e-commerce script we use or the huge list of payment gateways we support. Heck, they don’t care if we optimized our images or we minimized all the JS/CSS scripts.
Instead, we should step in our customer’s shoes and think about what they want to see in the website in order to buy your products or services.