This weekend, I went to my friend’s birthday party and I met someone who made me quite angry. Being boring person myself, I usually ask people I just met what are their occupations (I know it is not an interesting topic starter) after I asked them for their names. So I approached this guy (let’s call him guy A) and asked him what his occupation was. Well, he didn’t tell me. So I talked to the guy beside him (let’s call him guy B), and eventually I found out he is a programmer. We had a nice talk about our jobs and we both have genuine interest in programming.
We will continue to discuss about the business plan for this update. The next section of the business plan will be the marketing analysis. This section is another important section as we will use this to clear think what products we should offer and at what price. The main ideas we must sort out in this section include:
- Customer Analysis
- Company Analysis
- Competitor Analysis
- Marketing Program
- Future Plans
Find out what your needs are.
If you want to show off your company’s core business and it hardly ever changes, then you may not need a full blown CMS solution. If you want to sell a couple of products online, maybe all you need is an online form with Paypal integration, not a complete e-commerce solution.
Pay for only what you really need.
Please make sure you are getting the services you want. I have heard stories where companies only want a simple Paypal integration for the couple of products they are selling, but the solution provider keep asking them to get a full e-commerce solution. The resulting price ended up about 300% higher than what it would’ve been, and the customer had gained nothing as a result. In addition, there are a lot of companies boosting that they can do SEO. Make sure SEO is really what you need before agreeing to pay for it. If your website is just your online portfolio which you want to show off to your friends, then you probably don’t need SEO.
Make sure you are getting what you want for the package.
Never assume what you are getting as a part of your package. Once the agreement is signed, it is rather a difficult (and unwilling for most solution provider) to change the requirement for free. Make sure that if you need web hosting or domain registration, you need to ask if it is included in the package.
Make sure you remember these points, even if your solution provider is Beamstyle Web Design Hong Kong 🙂
Welcome to part 4 of the multi-part series on starting up a web design company. We will continue to talk about the business plan and discuss on my experience in writing one. Please be sure to check out the first article on the business plan as well.
Last time, we left off writing section 2, the company history. We will now continue with section 3 of the business plan, the business concept. The business concept would answer the following questions:
- Products/Services the company provides
- The target customer groups
- How does the company’s products/service will stand out
- Distribution method/how it will run
Welcome to part 3 of the multi-part series on starting up a web design company. We will talk about the sections I wrote my business plan and how it is useful to define your business. I won’t write the details of the different sections of the business plan. You can find some good resources on writing the plans in Business Owner’s ToolKit or from About.com’s Business Plan.