I had finished optimizing a part of my website’s content using a text analyzer and keyword density.  I showed it to my partner for his opinions.  It turns out that he is not satisfied with the content.

My partner told me to think about our target customers (also known as personas),which are generally start-up companies or small companies.  He is right about the fault of my content.  I had all the technical contents listed out.  For a CEO of a small company, he wouldn’t care if we use PHP for our solution.  He won’t care if our pages are written in XHTML instead of HTML.  He won’t care about which e-commerce script we use or the huge list of payment gateways we support.  Heck, they don’t care if we optimized our images or we minimized all the JS/CSS scripts.

Instead, we should step in our customer’s shoes and think about what they want to see in the website in order to buy your products or services.

1. Pleappilm Says:
   February 26th, 2009 at 7:40 pm

   Thank you!